Sniffers Pet Care, an Elland, UK-based pet treat supplier, raised £850K in Series A funding.
Traditum Private Equity made the investment.
The company intends to use the funds to accelerate production at its site in Elland and deliver an incremental uplift of £3.3M in annual revenue.
Led by Simon Brown, Sniffers Pet Care is a pet food manufacturing company, which has grown from a small family-owned distribution business to a larger manufacturer of dog treats with a focus on ethically sourced and natural produce.
The company supplies natural pet treats for customers including Pets at Home and Jollyes under its challenger brand NAW, which was successfully launched in 2023.
FinSMEs