O2C Brands Acquires Green Sprouts 

Chicago, IL-based collection of family-focused brands O2C Brands announced the acquisition of Green Sprouts, an innovator in natural baby products that reimagines the possibilities for swimwear, sun wear, mealtime, bath time, hair care, toys and more.

The amount of the deal was not disclosed.

Founded in 1982 by Becky Cannon, Founder and President, Green Sprouts has focused on providing a full range of everyday baby essentials that foster natural health for whole child development. The brand has a loyal following among parents seeking sustainable products for their children.

Green Sprouts joins the O2C family of brands that specialize in innovating products that focus on everyday needs:

  • O2COOL® – Portable cooling, hydration, and outdoor products 
  • TREVA® – Cordless fans, humidifiers, and air purifiers 
  • LunchBots® – Lunch storage solutions 
  • ECOVESSEL® – Hydration vessels 
  • UKONSERVE – Stainless steel food storage products

O2C Brands has significant sales relationships across multiple market channels, including ecommerce, kids/baby, gift/toy, sporting goods, mass, specialty, grocery, drug, hardware/do-it-yourself, healthcare, theme park, and more.

Led by Eric Lockwood, CEO, O2C Brands is a collection of family-focused brands that offer innovative products to meet everyday needs. It is owned by private equity firm Middleton Partners.