Monetizr Raises $4M in Funding


Monetizr, an Atlanta, GA-based advertising experience platform provider, raised $4m in funding.

The round was led by Change Ventures, with participation from Techstars and Ludus Ventures, with participation from angel investors Ari Paparo, CEO at Marketecture Media and former executive  at Google and Beeswax, and Jared Schrieber, Founder of InfoScout/Numerator.

The company will use the funds to build out its sales teams in North America, with new hires in Atlanta, New York, Chicago, and Philadelphia, and enhance technical and product development efforts, making key hires in the development hubs in London, Riga, and Helsinki. 

Founded in 2016 in Riga, Latvia, and led by CEO Andris Merkulovs, and COO Martins Bratuskins, Monetizr is a mobile games advertising platform that works at the intersection of gamers, publishers, and brands, finding innovative and sensitive ways to deliver immersive brand experiences that drive engagement at scale. It allows brand managers to buy scalable and cost-effective ads across its data-driven consumer engagement platform while helping publishers monetize their games by defining a new class of in-game ad assets. Monetizr offers brands repeated and varied storytelling opportunities throughout  a single gameplay and does so via game-enriching experiences rather than background decorations. On the backend, the same SDK delivers anonymous consumer behavioral data that is critical in the wake of new Apple privacy rules that will soon eliminate the use of cookies and eliminate  advertisers’ access to consumers’ in-app data. 

The company is already working with major CPG brands like Procter & Gamble and top game developers like Voodoo.