OAG Buys Infare; Receives Investment from Vitruvian Partners

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OAG, a London, UK-based data platform for the global travel industry, acquired Infare, a Copenhagen, Denmark-based provider of competitor air travel data, from Ventiga Capital in a deal valuing the combined entity at over US$500m.

This acquisition adds airfare data to OAG’s intelligence platform Together, OAG and Infare will leverage an end-to-end data platform to serve air travel intelligence needs across the world.

Both management teams will continue in the Group and will retain a shareholding, with an investment provided by Vitruvian Partners.

Led by Nils Gelbjerg-Hansen, CEO, Infare is the partner of choice for airlines demanding high quality competitor air travel data source to support their growth. Combining OAG’s existing data solutions with airfare data creates an enhanced proposition for customers who can get a broader picture of supply and demand. This enables customers to forecast resource, evaluate travel demand and competition, and build more complex and innovative models to drive revenue and profitable growth.

Through the acquisition, OAG now grows to over 300 employees globally across 10 offices.

Led by Phil Callow, CEO, OAG is a data platform for the global travel industry, with a large network of flight information, covering the whole journey from planning to customer experience. Customers include airlines, airports, travel technology players, aviation service providers, government agencies, financial institutions, and consultancies. Headquartered in the UK, the company has operations in the USA, Singapore, Japan, China, and Lithuania.

FinSMEs

29/07/2023

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