Vera Equity, a NYC-based early stage venture capital firm, raised a $20m fund.
Vera’s anchor investor is True, the global platform of innovative talent management products and executive search services. Other backers include individuals at Foundation Capital, Infinity Ventures, LLR and Flexpoint Ford; founders and operators from companies Plaid, Cadre and Coinbase; and institutions like Tiger Global Management, Bain Capital Ventures, Lightspeed Venture Partners, Fin Capital and Oak HC/FT Partners.
With this first fund, the team is focused on backing fintech entrepreneurs at the pre-seed and seed stages, offering them capital alongside fintech talent and operations advisory. The vehicle has invested in 20 innovative fintech startups to date, including founder Lamine Zarrad, who is on a mission to simplify consumer credit building at StellarFi, and Jen Glaspie (former Capital One) who started Tandym to provide private label card programs for online SMBs. Vera has also helped to incubate businesses alongside successful entrepreneurs from Betterment, Acorns, Vouch Insurance and Roofstock.
Other select Vera LPs include Michael Vaughan, former COO at Venmo; Jonathan Pomeranz, True Search partner and co-head of the Financial Services Practice; and True co-CEOs Joe Riggione and Brad Stadler, Vera Equity.
FinSMEs
01/05/2023