Rinsed Raises $20M in Series B Financing

Rinsed

Rinsed, a New York- and Lehi, Utah-based car wash CRM company, raised $20M in Series B funding.

Backers included VMG Technology. In conjunction with the funding, Carle Stenmark, General Partner at VMG, will join Rinsed’s Board.

The company intends to use the funds to further invest in development with a focus on expanding its membership-focused CRM to include retail wash customers, and to continue growing its engineering, data, and customer success teams.

Founded in 2019 by Austin Esecson, Sam Logan, and Nic Hippenmeyer, Rinsed is a CRM built for the $15B car wash industry. Its customer relationship management platform features tools to automate email communications and text messaging, mobile-optimized payment forms integrated directly into the car wash, and websites that increase conversion rates and business analytics, all fully integrated with the car wash’s existing point-of-sale hardware.

The company helps manage over 4 million active car wash memberships for many of the highest volume and fastest growing car wash groups in the country.

FinSMEs

25/04/2023