Cure Hydration Raises $5.6M in Series A Funding

Cure Hydration

Cure Hydration, a New York-based functional hydration brand, raised $5.6M in Series A funding.

The round was led by Lerer Hippeau with participation from new and existing investors including Valedor Partners, Simple Food Ventures, Great Oaks Venture Capital, Joyance Partners, Silas Capital, Kim Clijsters and others.

The company intends to use the funds to accelerate retail expansion, grow its team, and develop new products.

Cure is a hydration brand with a science-backed formula, plant-based ingredients, no added sugar, and 4x the electrolytes of sports drinks. The product is based on the World Health Organization’s formula for Oral Rehydration Solution that is proven to hydrate as effectively as an IV drip but. The ingredients are non-GMO, sustainably sourced, and have no added sugar.

Since launching in 2019, the brand has grown an average of 230% each year, and expanded its retail footprint to include new retail partners such as Sprouts, Albertsons, Kroger, Stop & Shop, Wegmans and HEB, joining existing accounts including CVS and Walgreens.

FinSMEs

18/04/2023