4.screen, a Munich, Germany-based provider of a driver interaction platform, raised €21M in Series A funding.
The round was led by S4S Ventures and Continental Corporate Venture Capital with participation from Summiteer, BayBG and FRIBA Investment and from business angels from the automotive industry, including Matthias Müller, former CEO of VW, and Bram Schot, former CEO of Audi.
The company intends to use the funds to accelerate its expansion plans and further advance its platform.
Led by Fabian Beste, 4.screen provides a driver interaction platform that allows brands to interact with drivers in real time via their car screens, using in-car technology and data signals, accessible through their platform. By leveraging car sensor data, such as location, engine type, car brand and fueling or charging levels, the platform provides drivers with contextual information about nearby businesses, including parking, restaurants or shops, and provides marketers using its platform with targeting precision unmatched by alternative in-car channels.
4.screen therefore enables businesses to target the most relevant audience at any given moment, driving brand awareness and creating a notable pickup in store visits by tapping into the market of on-the-go consumers.
FinSMEs
04/04/2023