T.A.C – The Ayurveda Co., a Gurgaon, India-based D2C omnichannel Ayurvedic lifestyle brand, raised USD 12.2M in Series A funding.
Backers included Sixth Sense Ventures, Kajal Agarwal, and start-up founders and venture debt funds.
The company intends to use the funds for ‘digitalization of Ayurveda’ with soon to launch ‘T.A.C App’ – a mobile-based application where users can get consultation about ayurvedic healthcare across the globe.
Led by Shreedha Singh, Co-founder & CEO, and Param Bhargava, Founder, The brand has shown growth over the past 10 months, growing over 300%, with a strong omni-channel distributor across retail touchpoints and online channels. T.A.C has recently forayed into global markets, starting with MEA region with its Dubai launch.
Within a short span from inception T.A.C has acquired more than 2 million consumers with its bestselling Kumkumadi, Eladi & Methi ranges.