RookMotion Raises $1.7M in Pre-Seed Funding


ROOK (previously known as RookMotion), a Miami, FL-based B2B SaaS company providing health data and insights, raised $1.7M in Pre-Seed funding.

The round was led by NuFund Venture Group with participation from AlliedVC, CrossOceanFund, Harvard Business Fund, Hilltop Venture Partners, InstaVC, IrieVC, IQ Ventures, Liebenthal, Mana Ventures, MCMA VC, Stadia Ventures, Techstars, and TheSageHouse. Pankaj Kedia, AI/Deep Tech angel investor, NuFund member, and formerly global head of wearables at Qualcomm, joined as a board member.

The company intends to use the funds to accelerate growth, expand operations and its business reach.

Led by Marco Benitez, CEO, ROOK provides an API that integrates and embeds health metrics from wearables into existing apps and software and generates data-driven recommendations. By aggregating and transforming health data in this process, the company minimizes the resources and analysis required for customers to access actionable insights and tap into unseen opportunities.

ROOK has also been accepted into the EndeavorLAB and Stadia Ventures accelerator programs and looks forward to active participation over the next 3-6 months.