Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004) acquired Shift7 Digital, a B2B experience and commerce agency focused on improving digital experience for manufacturers and distributors.
Shift7 will join Merkle, a technology-enabled, data-driven customer experience management company within dentsu, to bolster its global Experience and Commerce practice. Merkle formally announced the creation of its Experience and Commerce practice in 2022, which comprises a team of more than 4,000 experts globally across experience and product design, technology, commerce transformation, strategy and operations, digital messaging, loyalty, and promotions. The company will be known as “Shift7, a Merkle Company” with immediate effect and will develop joint go-to-market plans to accelerate growth across both businesses.
Led by Andrew Walker, CEO, Shift7 helps B2B companies modernize the marketing and sales process by optimizing customer touchpoints and delivering a seamless self-service experience. It enables brands to increase sales, improve profitability, and forge long-lasting customer relationships.
Previously a Salesforce Ventures-backed company and a current Salesforce Crest Partner, Shift7 adds B2B Salesforce multi-cloud capabilities and will bring more than 129 Salesforce certifications to the Merkle team. The union will expand Merkle and dentsu’s existing offering in Salesforce B2B Commerce, Sales, and Service Cloud capabilities. Dentsu has more than 2,500 Salesforce certified employees with 5,000 Salesforce certifications globally, providing customer experience transformation solutions that are aligned with Salesforce Cloud capabilities.
FinSMEs
07/03/2023