Sesame Labs, a San Francisco, CA-based provider of a Web3 marketing platform, raised $4.5M in Seed funding.
The round was led by Wing Venture Capital and Patron, with participation from DoubleJump, Forte, MoonFire, Samsung, Twin Ventures, and angel investors including Balaji Srinivasan, Robin Chan, and Ryan Spoon.
The company intends to use the funds to scale its engineering team, bring its products to market, and grow its user base.
Founded by Vinay Jain and Aman Jain, Sesame Labs helps Web3 marketers reach, engage, and attract users via a platform created by founders with years of experience building products at companies such as Instagram, WhatsApp, Facebook, and Twitter. Sesame Labs offers a Web3 native marketing stack, which includes a campaign management platform, advertising network and CRM. It enables Web3 companies to develop targeted marketing campaigns that leverage competitor data, surface cross-channel customer insights and create in-app engagement rewards – all in one platform.
The solution launched in private beta in September 2022 to test its platform with over a dozen of some of the largest Web3 gaming companies, including Decentral Games, Ethermon, and League of Kingdoms. It includes offerings such as:
- Comprehensive User Profiles: User profiles based on on-chain, social and in-game activity
- User Engagement: Advanced filters identify high-quality users via precise targeting and marketing segmentation tools that give visibility into on and off-chain data
- Business Messaging: Messaging features with built-in rewards and custom pricing allows engagement with users directly
- Cohorts: Search for players within a specific target audience, then save as a “cohort,” which automatically stays up-to-date
- On-chain incentives: Integration of no-code in-game quests and dedicated quest landing pages with automatically dispensed rewards
FinSMEs
09/02/2023