Giift Acquires Majority Stake in InTouch

Giift, a Singapore-based provider of end-to-end loyalty program management solutions, acquired a strategic majority interest in InTouch, a provider of loyalty solutions, based in Indonesia.

Giift logo

The amount of the deal was not disclosed.

With the acquisition, Giift and InTouch come together and become a loyalty provider in Indonesia with a portfolio of 20 banks, 6 insurance companies, as well as blue chip corporations, and serve more than 50m daily users. Hendra Kendro will be the CEO of InTouch and Giift Indonesia to ensure synergy between the two companies. This strategic move will expand their offerings and reach new market segments, building on their existing global customer base and their complementary technologies.

InTouch has a proven record of accomplishment of developing and deploying top-notch loyalty solutions for some of the largest companies in Indonesia, including Nokia, BlackBerry, and Samsung.

Founded in 2013, Giift serves the multifaceted loyalty industry across three main functions: loyalty accrual, redemption, and engagement. The company manages over 2,000 corporate clients across 55+ countries and serves over 110 million users.

FinSMEs

02/02/2023