Weedar, a Los Angeles, CA-based provider of a distribution ecosystem that combines engaging AR-powered shopping experiences and gamified loyalty programs for cannabis brands, raised $1.5M in Seed funding.
The round, which brought total fundraising raised to date to $2.3M, was led by an anonymous private investor.
The company intends to use the funds to expand and improve the existing feature set, and scale its marketing efforts.
Led by Jonathan Bohun, founder and CEO, Weedar ia a loyalty and distribution platform offering engaging AR-powered distribution and gamified loyalty programs for cannabis brands. Currently operating in California, the solution helps cannabis brands boost sаlеs, drive customer retention and loyalty through engaging customizable shopping experiences.
Consumers can shop their brands in 3D augmented reality, get access to packaged product drops created in collaboration with trendy artists, and receive NFTs for their purchases. They can then trade or resell the NFTs. Customers can also engage in gamified in-app experiences and collect points for each win. These points are stored in a virtual Stash Box, and can be exchanged for discounts and merch, such as exclusive customized bongs or grinders.
Brands can market their products through the platform and create customizable loyalty programs for their consumers, generating more sаlеs, driving customer loyalty and boosting retention rates. They can also opt for a white-label solution, which includes a fully customized app with branded AR-powered experiences and tailor-made loyalty schemes. Additionally, brands get access to advanced sаlеs analytics that provide insight into consumption patterns across regions, which enables improved product distribution, sаlеs and localized offerings.
Currently operating in California, Weedar has teamed up with 12 delivery hubs serving a population of 2 million with over 700 items, which are visualized in the Californian cannabis market’s biggest library of 3D models. The company plans to expand to Washington, New York, Florida and Michigan in 2023.
FinSMEs
30/01/2023