Traction Complete Receives $5M Growth Financing

Traction Complete, a Port Moody, Canada-based provider of revenue operations apps native to Salesforce, raised $5M in Growth funding.

The round was led by Vancouver’s Pender Ventures and Thomvest Ventures.

The company intends to use the funds to accelerate its hiring efforts, and marketing initiatives, and develop new solutions. 

Led by CEO David Nelson, Traction Complete creates solutions that help people manage data complexity. Its suite of Salesforce apps automates data cleanup, account hierarchies, matching and routing. The products include:

  • Complete Hierarchies, an automated account hierarchies solution for Salesforce, built to make sales territory planning more efficient and effective.
  • Complete Leads, a flexible automated routing, lead assignment, and matching tool, and
  • Complete Clean, a data cleansing tool that manages duplicate data.

FinSMEs

24/01/2023