Grocery TV Acquires Mediaworks Advertising Solutions

Grocery TV, an in-store retail media network, acquired Mediaworks Advertising Solutions, a Minneapolis, MN-based digital out-of-home (DOOH) network with sanitizer dispensers located in supermarkets across the U.S.— including Schnucks, Cub, and Lunds & Byerlys.

Terms of the deal were not disclosed.

Mediaworks’ sanitizer stations, which include a wipe dispensing base with a 32” digital display on top, will become part of Grocery TV’s Entrance product line. They add a valuable touchpoint for brands to reach shoppers with dynamic video advertising, while helping retailers modernize the look of their stores and generate incremental revenue.

As part of the acquisition, Brian Swanson, president at Mediaworks, joins Grocery TV in a new role to oversee the transition of Mediaworks’ business to Grocery TV and focus on expanding its retailer network.

Based in Minneapolis, MN—Mediaworks is one of the largest digital sanitizer networks through its retail partnerships with Schnucks, Cub, and Lunds & Byerlys. Brands like Yoplait, Jose Cuervo, and AT&T have worked with Mediaworks to get their products front and center with grocery shoppers.

Led by Marlow Nickell, co-founder and CEO, Grocery TV is an in-store retail media network with over 19,000 displays. Through integrations with all major demand-side platforms (DSPs), Grocery TV makes it easy for brand marketers to launch and manage digital advertising campaigns throughout the grocery store. The company is rolling out digital in-store media products for all major areas of the store, including the service department, center store, and pharmacy.

FinSMEs

25/01/2023