DashLX Raises $2.5M in Seed Funding

DashLX, a Flagstaff, AZ-based company providing Lived Experience (LX) data, raised $2.5M in Seed funding.

The round was led by Sonoran Founders Fund with participation from EPIC Ventures, BaseLayer Ventures, Arizona Venture Development Corporation, Accelerator Ventures, and New Mexico Vintage Fund. Dan Burns of Sonoran Founders Fund and John Paul Milciunas of Baselayer Ventures will join company CEO and Co-Founder Adam Stepanovic on the company’s board.

The company intends to use the funds to accelerate growth and expand operations.

Led by Adam Stepanovic, CEO, DashLX enables companies to leverage wearable technology data (with user permission) to help brands and organizations innovate products, drive sales and deepen customer engagement. Specifically, Lived Experience (LX) data translates a physical experience into the digital world. Its solutions feature hyper-personalization and authentic community building experiences, powering improved sales, marketing, R&D and product development.