Pixelynx Receives Majority Investment from Animoca Brands

Pixelynx

Pixelynx, a Los Angeles, CA-based provider of a music metaverse gaming platform, received a majority investment from Animoca Brands Corporation.

The amount of the deal was not disclosed.

Founded by Joel Zimmerman, Richie Hawtin, Ben Turner, Dean Wilson, and CEO Inder Phull, Pixekynx is a music and gaming entity focused on building a music metaverse ecosystem that will enable artists to connect and engage with their fans through gaming experiences. Its debut mobile game, ELYNXIR, began limited access tests in October 2022, with new features to be revealed and tested with iconic partners and community members. Powered by Niantic Lightship AR technology, ELYNXIR leverages augmented reality and geolocation for players to discover games, music, artists, collectibles, and community-made content. It will be integrated into the Animoca Brands ecosystem with an emphasis on interoperability, open standards, and new interactive audio-visual formats.

The company also operates LynxLabs, a new investment program to develop the next wave of music and entertainment ventures by offering them access to funding, artists, celebrities, token design, and technical support. LynxLabs has already invested into Volta XR and Oorbit.

Animoca Brands had previously led a seed funding round of funding for PIXELYNX in December 2021 with participation from Solana Ventures, Alumni Ventures Blockchain Fund, Hyperedge Capital, Republic Realm, Sfermion, and others (see announcement of 6 December 2021).

FinSMEs

07/12/2022