Ad.net, a Los Angeles, CA-based provider of digital performance advertising through intent-driven marketing for brands, acquired IntentX, a Los Angeles, CA and Karnataka, India-based provider of a commerce platform for publishers.
The amount of the deal was not disclosed.
The acquisition combines a commerce platform for publishers with a digital performance advertising platform, to provide increased advertiser engagement and publishers with diversified and increased revenue.
Founded in 2019 by Mom Chan and Vamsi Putrevu, IntentX provides a solution for all publishers to create incremental revenue partnering with such publishers as Accuweather, DailyMail, Fandom, and PCWorld.
Led by CEO Jon Waterman, Ad.net is an intent marketplace where brands acquire new customers online. The company provides a performance-driven approach to reaching the right customers throughout their purchase journeys.
FinSMEs
08/12/2022