Way, an Austin, TX-based provider of a centralized software platform for businesses to use brand activations, raised $20M in Series A funding.
The round was led by Tiger Global, with participation from MSD Capital.
The company intends to use the funds to accelerate growth and expand operations.
Led by CEO Michael Stocker, Way offers a centralized software platform to manage the brand activations. Its platform helps these businesses curate and offer immersive experiences, local events, and brand activations such as Auberge Resorts Madeline Hotel & Residences’ Day of Adventure in Moab, which includes a private flight over the Arches and Canyonlands National Park, guided whitewater rafting trip, and a chef-prepared picnic.
Leading brands, independent hotels, and management companies like Highgate Hotels, The Little Nell, Auberge Resorts, AutoCamp, Fairmont, and others leverage Way to drive revenue and build brand loyalty through activations and experiences.
FinSMEs
02/11/2022