Pearpop, a Los Angeles, CA-based creator marketing and collaboration company, raised $18M in Series A funding.
Backers included Ashton Kutcher and Guy Oseary’s Sound Ventures, Seven Seven Six, Blockchange Ventures, Avalanche’s Blizzard Fund, and C2 Ventures.
The company, which has raised more than $34M in funding since launching in October 2020, putting its current valuation at $300M, intends to use the funds to accelerate growth, expand operations and its business reach.
Led by CEO and Founder Cole Mason, Pearpop provides Pearpop Challenges, a self-service creator marketing tool, which has seen rapid adoption since its launch last year. Brands including Amazon, Netflix, Chipotle, Rakuten, Zappos, Universal Pictures, Sonos, and Beyond Meat, as well as artists like Doja Cat, The Weeknd, Madonna, Shawn Mendez, and Post Malone, use it as an authentic, performance-based, and streamlined way for brands to partner with creators at scale. As part of the news, the company is also launching two new product offerings: Ovation and Passport. Ovation instantly transforms customers or specific community segments into powerful brand advocates, by allowing brands to mobilize specific, targeted audiences that have engaged with a product in the past. Passport uses blockchain technology to give creators visibility into audience engagement across multiple platforms and sources, allowing brands to understand creator impact.
Existing investors in Pearpop include Bessemer Venture Partners, Mark Cuban, Gary Vaynerchuk, The Chainsmokers, Mr. Beast (Night Media Ventures), Diddy, Snoop Dogg, Kevin Durant (Thirty 5 Ventures), Kevin Hart (HartBeat Ventures), Griffin Johnson, Marshmello, Jake Paul (Anti Fund), Red Light Management, Josh Richards, Amy Schumer, and Slow Ventures.
FinSMEs
30/11/2022