Fisk Industries, an Orangeburg, NY-based manufacturer, and distributor of high-performing beauty and personal products, acquired bettybeauty, a NYC based beauty company.
The amount of the deal was not disclosed.
With the acquisition, Fisk Industries will expand its offering. As part of the announcement, Fisk Industries has released plans to launch Cover your gray™ – betty for men, a hair color dye specially formulated for men’s beards, mustaches, and body hair, including pubic hair. Dyes are available on bettybeauty.com, on Amazon, and in select stores, salons, and spas internationally.
bettybeauty is a specialty beauty company started by Nancy Jarecki in 2006 to develop and manufacture beauty products for hair. It is the creator of betty – color for the hair down there™.
Led by Stephen Adler, President & CEO, Fisk Industries manufactures and markets personal care brands in the U.S., Europe, South and Central America, Asia and Middle East. Its strategic direction is to expand availability and visibility of select brands in traditional and specialty retail outlets in the U.S. and around the globe and build mutually beneficial and lasting partnerships. Brands include: Difeel, Cover Your Gray, Barielle, Betty Beauty, Hair Chemist Limited, Dermactin-TS, Daggett & Ramsdell, Hair One, Nature’s Spirit, Irene Gari, Excelsior, Zuri, Amica, Lisa Rachel, Steve & Sons, Arlo’s, Sunflower, and many more.
Jarecki has agreed to continue with Fisk Industries in an advisory capacity.
FinSMEs
21/11/2022