Yofi Closes Pre-Seed Funding Round

Yofi (formerly known as BotNot), a Bozeman, MT-based provider of a digital identity platform that helps brands and retailers understand their customers through data synthesis and recommendations, raised an undisclosed amount in Pre-Seed funding.

The round was led by Kickstart Fund with participation from Data Tech Fund, Signal Peak Ventures, Rocky Point Ventures, BBQ Capital.

The company intends to use the funds to accelerate growth and expand operations.

Founded in 2022 by Jordan Shamir, Alex Shamir and Andrew Stetsenko, Yofi provides a digital identity platform that utilizes data that brands have access to and provides a clear picture of their actual customer while also curating recommendations that maximize business results.

The system provides optimized granular customer and product-level recommendations that serve customers’ intentions and business objectives both in the short and long-term.