Sierra Ventures, a San Mateo, CA-based early-stage venture capital firm investing in core enterprise and next-gen technologies, announced that Anne Gherini has joined the firm as Chief Marketing Officer.
Gherini will focus on advising the firm’s growing portfolio, powering new avenues of deal flow across the continent, and continuing to elevate the Sierra Ventures’ brand.
Prior to joining Sierra Ventures, Gherini was the CMO at Shasta Ventures, an early-stage venture capital firm. Before moving to venture capital, Gherini also led marketing and partnerships for several venture-backed startups, and most recently was VP of Marketing at Affinity, a relationship intelligence CRM provider.
For the past decade, Gherini has been an active advisor, keynote speaker and writer on early-stage go-to-market strategies. She has worked directly with dozens of startups and spoken at conferences all over the world. Gherini has also been a regular contributor to Inc. Magazine covering leadership and the modern startup playbook.
FinSMEs
19/10/2022