Mercury, a Boston, MA-based fan experience company for student athletes and collegiate sports programs, raised $7.5M in Seed funding.
The round was led by Multicoin Capital with participation from North Island Ventures, Crosslink Capital, and Brevan Howard Digital.
The company intends to use the funds to expand its leadership team and partnerships to new schools, grow their NIL roster of student-athletes, and extend its offerings to build out a fan experience for each of their communities.
Led by CEO Porter Grieve, Mercury provides a digital experience for top collegiate brands to bring fans closer to their favorite athletes and teams. The company partners with collegiate brands across sports to build hyper-local platforms for a modern fan experience. Its communities encompass dynamic conversations with and between athletes, specialized team content, and digital collectibles and passes to unlock special access for fans.
Mercury recently announced a new group NIL signing of over 70 Kentucky Athletics’ student-athletes for the University’s Mercury-powered fan engagement platform. The platform features an NFT-gated fan community with exclusive experiences, such as access to sit-down interviews with players and coaches, limited NFT drops and a community marketplace. The company also recently partnered with the University of Central Florida’s athletic department and Clemson University’s athletic department, and will partner with the University of Oklahoma’s athletic department, Villanova University’s athletic department, and other top programs this fall. In each of these partnerships, Mercury works closely with student-athletes and university athletics departments to design and build tailored community platforms that cater specifically to their fans and collegiate traditions.
FinSMEs
20/10/2022