Field Agent Acquires SimpliField

SimpliField, a Field Agent Company

Field Agent, a Fayetteville, AR-based provider of location-specific, store-level audits, insights and product-trial solutions, acquired SimpliField, a Paris, France-based provider of a mobile-first, distributed-workforce management platform.

The acquisition was supported by an investment from Five Elms Capital.

With combined revenues of over $20 million, a team of over 150 employees, and physical operations in 10 major global markets, Field Agent and SimpliField will now apply their joint expertise to helping companies across the retail industry improve operations, and better serve shoppers. Retailers and brands have the ability to both understand what’s happening in the store through Field Agent, and to take action with in-store staff through SimpliField.

Led by CEO Benjamin Zenou, SimpliField is a technology company that helps companies boost revenue by coordinating, operating, and analyzing their distant retail operations and empowering brands, retailers, and restaurants to provide in-store customer experiences at-scale. With a reach of 400,000 retail locations across 65 countries, its retail performance platform enables in-store operations. Its communication system and analytics capabilities help companies improve teamwork, compliance, and performance at-retail. SimpliField’s alerts, real-time communication, and data analytics empower brands and retailers to coordinate and monitor their remote stores and field teams globally.

Led by CEO Rick West, Field Agent is a provider of retail audits, ratings and reviews, shopper insights, and other crowdsourced, location-specific retail solutions and offers service solutions as well as on-demand, self-serve solutions through the Plum retail-solutions marketplace.

Field Agent harnesses a crowdsourced panel of over two million shoppers around the world to audit in-store prices, product availability, display compliance, and many more features within the store environment.

FinSMEs

25/10/2022