Bidstack, a London, UK-based provider of an in-game advertising and video game monetisation platform, raised USD$11M in funding.
The round, which brings Bidstack’s total funding to $42m, was led by Irdeto.
The company intends to use the funds to accelerate its US growth strategy following the recent hire of Jude O’Connor as Chief Revenue Officer.
Led by CEO James Draper, Bidstack is an in-game advertising and video game monetisation platform. Its technology allows brands to serve advertisements into natural spaces within video games whilst protecting the gaming experience. These branded experiences can vary from trackside banners, and cityscape billboards to pitch-side LED boards, skins or any other contextually relevant spaces within the metaverse.
Bidstack works with game publishers such as Codemasters, Take-Two Interactive, and Sports Interactive, and has delivered in-game campaigns for brands such as Marriott Bonvoy, Paco Rabanne, and Doritos, among many others.
The company has more than 80 staff across five international locations and is a public company listed on the London Stock Exchange.
FinSMEs
07/10/2022