ZineOne Raises $28M in Series C Funding


ZineOne, a Milpitas, CA-based martech platform provider, raised $28M in Series C funding.

The round was led by SignalFire, with participation from Norwest and other existing investors. Chris Scoggins at SignalFire, has joined ZineOne’s Board of Directors.

The company intends to use the funds expand operations and its development efforts.

Led by CEO Debjani Deb, ZineOne provides an in-session marketing platform that gives enterprises real-time behavioral intelligence and conversion-driving online shopping experiences for anonymous website visitors. When potential customers visit an e-commerce site, ZineOne instantly analyzes their behavior patterns within the first few clicks to deliver the right product recommendations or promotional offers while avoiding giving discounts to users who would have purchased anyway.

Leading brands like Men’s Wearhouse, Wynn Resorts, KEEN, Advance Auto Parts and Kohl’s increase revenue and site engagement from anonymous traffic using ZineOne.