Rootine, a Nashville, TN-based health company for athletes, raised $10M in Series A funding.
The round was led by Relevance Ventures with participation from Techstars and DSM Venturing.
The company intends to use the funds to hire new talent, forge partnerships and create new distribution channels.
Founded in 2018 by Rachel Soper Sanders and Dr. Daniel Wallerstorfer, PhD, Rootine helps athletes improve their health and daily performance with precision nutrition, improve cellular nutrition through data science and personalized solutions that support total body health. Its approach leverages AI and considers individual DNA, blood, and lifestyle test results to create accurate nutrient formula for the body and deliver it through precise dosage. Service offerings include a variety of at-home lab tests including: Rootine DNA Test, Blood Vitamin Test, Blood Mineral Test.
Rootine is used by professional athletes like Brian Burns, Brianna Decker, Matt Brown, Lauren Sesselman and Miranda “Fear The” Maverick—and professional team registered dietitians including Jordan Mazur.
To date, the company has raised $14.5M and delivered over 1M precision multivitamin packs to customers looking to optimize their complete cellular nutrition.
FinSMEs
13/09/2022