Momentous, a Park City, UT-based human performance company that focuses on supplementation and nutrition, raised $6.5m in Series A funding.
The round was led by DSM Venturing, with participation from Tour de France winner and Olympic Champion, Geraint Thomas, IRONMAN Champion, Olympian, and World Tour Cyclist Cam Wurf, Olympian and Boston Marathon winner Des Linden and former NFL Pro Bowler Luke Kuechly.
The company intends to use the funds to launch new products and technology developments that will begin to roll out later this year, largely empowered by a strategic partnership with the DSM-backed personalized nutrition company and brand incubator Hologram Sciences.
Led by CEO Jeff Byers, Momentous is a holistic wellness and nutrition company that builds formulas directly with experts from each of the four Major American Sports Leagues. The brand launched in 2018 with a line of products designed by performance directors and dietitians from the NFL, NBA, NHL, and MLB. In 2021, Momentous merged with Amp Human to bring both brands under the Momentous brand identity. Amp Human’s flagship product, PR Lotion, unlocks the natural electrolyte bicarb to neutralize pH in the muscle during exercise, allowing athletes – from professional to recreational – to train hard, perform strong and recover fast. PR Lotion is used by teams and athletes across the NHL, NFL, and NBA, and is the training product of choice for IRONMANChampions, Tour de France Winners, and Olympians.
The athlete-investor group already included NBA All-Stars Jrue Holiday (Milwaukee Bucks), Al Horford (Boston Celtics), NFL Pro Bowlers Kyle Rudolph (Minnesota Vikings) and Ndamukong Suh, former professional skateboarder Rob Dyrdek, and IRONMAN Champion Lucy Charles-Barclay.
FinSMEs
15/09/2022