Fermat Commerce, a San Francisco, CA-based distributed commerce company, raised $12M in Seed funding.
The round was led by Greylock and QED Investors, with participation from Courtside Ventures.
The company intends to use the funds to accelerate growth and expand operations.
Led by CEO Rishabh Jain, Fermat provides the tooling and the network to enable distributed commerce. It helps brands embed shopping experiences in influencer content, so an influencer’s audience has a native, engaging shopping experience. Fermat lets them effectively share their products with influencers to create shopping experiences. Specifically, brands can license products based on the partner, create unique payout structures per partner, and have closed loop attribution on each partner’s impressions and sales.