Cello, a Munich, Germany-based martech startup, raised €2.3m in pre-seed funding.
The round was led by byFounders, with participation from Tiny VC, Possible Ventures and Notion Capital, together with operator angels from Youtube, Personio, McMakler, and others.
The company will use the funding to build out market share in Europe and North America.
Co-Founded by Robert Colletti and Stefan Bader, Cello provides a user-led growth platform that enables SaaS businesses to amplify word-of-mouth. The solution allows any SaaS product to be shared and discovered in a few clicks. Category leaders including Demodesk, Pliant, Sastrify, Unlock and Butter use it to put growth in the hands of their users.
Cello counts high-growth SaaS companies including Demodesk, Sastrify, Unlock, Butter, and others amongst its customers.