AnswerLab Receives Strategic Investment from Shamrock Capital

AnswerLab, a San Francisco, CA-based independent UX research firm, received an investment from Shamrock Capital.

The amount of the deal was not disclosed.

The company intends to use the funds to drive continue growth and expansion of its service offering and team.

Founded in 2004 by CEO Amy Buckner Chowdhry, AnswerLab helps enterprises with their digital transformation efforts by offering research services in digital strategy, optimization and measurement across the product development lifecycle. With its suite of research methods, consulting services and flexible engagement models including large-scale centers of excellence, the company helps brands scale the impact and influence of their digital product development efforts. 

This year, the firm has experienced over 50% year-over-year revenue growth and a growing client base that includes highly influential, global companies, such as Google, Meta, Amazon, American Express, Paypal, Airbnb, Genentech, and Fedex.

AnswerLab has a team of approximately 300 experienced researchers and research operations professionals worldwide.

In parallel with Shamrock’s investment, AnswerLab is establishing a Board of Directors, which will include Buckner as well as Shamrock Partner Laura Held and Vice President Alicia Zhu. Held, who brings deep industry experience to the board, also currently serves on the board of directors of Highwire, VidMob, EDO, Adweek, Bayard and Wpromote, and previously held positions with The Walt Disney Company, The Carlyle Group and Credit Suisse. In her role at Shamrock, Zhu serves as a director of EDO and Skillable and has supported other Shamrock Capital investments including Ad Results Media and Pixellot.