Yoyi Tech, a Beijing, China-based omnichannel intelligent marketing platform service provider, closed a USD20m D+ financing.
The round was led by Samsung Venture Investment, NewQuest Capital under TPG, and Zhejiang SilkRoad Fund.
The company also acquired LinkFlow, an industrial frontrunner in Customer Data Platform (CDP). The acquisition and the new funding enhances its leadership position in MarTech industry.
As a subsidiary under Yoyi Tech Group, LinkFlow operates independently focusing on building the next generation of Customer Data Platform and Marketing Automation Platform.
Founded in 2007, Yoyi Tech is an omnichannel intelligent marketing platform that leverages its Adverting, Data and Marketing clouds as well as its big data and AI to provide products and services to enable clients on digital marketing transformation, helping them acquire new customers, improve customer experience and drive business growth.