Rubik Raises $3.5M in Seed Funding


Rubik, a NYC-based startup providing a data-driven acquisition platform for institutional single family investors, closed a $3.55M Seed funding round.

The round was led by Ulu Ventures with participation from investors including South Central Ventures, AAF Management, ERA’s Remarkable Ventures Fund, Green Egg Ventures and Greg Waldorf, former board member at Trulia and Zillow.

The startup plans to use the funds to grow its transactional volume across current markets by further building out its core data & analytics platform and expanding the engineering, sales and marketing teams.

Founded by Amar Sehic, Krenar Roka and Tommaso Montagni, Rubik was created as a modern technology platform for institutional single family rental (SFR) investors.

By leveraging data science to uncover and aggregate proprietary inventory and allowing for a fully digitized acquisition process, Rubik provides a plug and play acquisition platform for institutional buyers. Harvesting and analyzing data across entire markets, the technology is able to identify homes that match the specific buying criteria of each buyer and which are not currently on the market. The startup’s model involves bringing these off-market homes onto their marketplace, without taking ownership, and allowing institutional investors to then purchase the assets through a streamlined manner and with full data transparency.

Since launching the marketplace in 2021, Rubik has transacted more than $12M of single family homes and counts 20 of the largest SFR buyers in the country as its customers.