Perform, a San Francisco, CA-based startup that helps runners reach their goals with a personal running coach and smart training app, raised $1.2M in funding.
The round was led by defy.vc, with participation from Techstars, the Chief Product Officer of Calm, the former Chief Product Officer of Uber, the co-founder of Fitbod, and other technology executives.
The company intends to use the funds to expand operations and its business reach.
Co-founded by Eric Brownrout, Christian Mathiesen, and Leonard Adler, Perform combines human coaching and a smart training app to help runners of all levels reach their goals. Athletes who sign-up for run coaching with Perform are matched with a coach who creates a personalized training plan and provides accountability and support through ongoing video calls and messaging. Perform’s coaching product builds on the expertise and learnings from Perform’s initial product, an AI-powered music app that motivates and inspires athletes by adapting in real-time to their heart rate and pace.Alongside the funding, the company announced that Meb Keflezighi, 2004 Olympic silver medalist and winner of the 2014 Boston Marathon and 2009 New York City Marathon, and Merhawi Keflezighi, who manages world class endurance and track and field athletes as CEO of HAWIManagement, have joined the company’s board of advisors.