Invisible Universe, a Los Angeles, CA-based internet-first animation studio, raised $12M in Series A funding.
The round was led by Seven Seven Six, co-founded by Alexis Ohanian and Katelin Holloway, with participation from Cosmic Venture Partners, Dapper Labs, Franklin Templeton, Gaingels, Initialized Capital, Schusterman Family Investments, Wheelhouse and 75 & Sunny, as well as Serena Williams and Jennifer Aniston along with TCG, CASSIUS and Will Smith’s Dreamers VC.
The company intends to use the funds to launch new animated IP across social media and web3, expand the footprint to new platforms, and further monetize its existing suite of franchises.
Led by CEO Tricia Biggio, Invisible Universe is an internet-first animation studio that develops original animated character IP on social media in partnership with high-profile celebrities, creatives, and influencers. Through its distributed animation studio, the company is behind Qai Qai (Serena Williams’ daughter’s doll brought to life), Squeaky & Roy (the long lost toys of Charli and Dixie D’Amelio), Clydeo (Jennifer Aniston’s best furry friend and foodie), Ember (the daughter of the devil), and more. Current partners include Serena Williams, Jennifer Aniston, and the D’Amelio family.
Invisible Universe will launch its first web3 franchise, The R3al Metaverse, a community-driven NFT project where holders can influence the storytelling of the animated series, which is a parody of reality TV house-shows. Launching early this fall, the series features animated characters inspired by recognizable NFT projects. Holders of the series Producer Pass NFTs will have a chance to have their NFT characters animated and brought into the series.