Insomnia Labs Raises $1.5M in Funding

insomnia labs

Insomnia Labs (fka Luna Market), a NYC-based Web3 advertising & technology company dedicated to bringing brands into the metaverse, raised USD1.5m in funding.

Backers included Polygon, Animoca Brands, Eden Ventures, HBJ Investments, and Concept Art House.

Led by Billy Huang, and Jack Cameron, Insomnia Labs combines deep expertise in web3 trends and technology to help brands build long-term strategies for the metaverse. Clients include Under Armour, L’Oreal and WPP. The company’s work with Curry Brands and Under Armour remains one of the world’s most innovative and scaled NFT campaigns, with the recent launch of basketball-inspired NFTs – or NF3s – linked to Stephen’s on-court performance during this year’s NBA playoffs.

Now, as Insomnia Labs, the company is expanding its offerings to provide a full suite of advertising and technology services to help brands achieve their goals in the metaverse. Insomnia Labs launches fully digital campaigns using proprietary in-house technologies while also deploying scalable solutions for brands, to help them activate with the latest web3 technology. Their core capabilities include NFT, DAO, and Metaverse. They also provide web3 native strategies, creative, data, and measurement, to deliver fully immersive, culturally relevant branded metaverse campaigns that exceed audience expectations.