DrivenIQ, a Towson, MD-based experts in audience data and advertising technologies, raised $15m in a Series A funding.
Backers included Capstone Technologies Group, Inc. (OTCQB: CATG), which acquired an initial minority interest in DrivenIQ in October 2021 and has since invested additional capital to further accelerate DrivenIQ’s growth.
Founded by Albert Thompson, DrivenIQ is an omni-data DaaS (Data-as-a-Service) tech company and Audience Management Platform (AMP) that specializes in zero party, 1st-party data, and data modeling to help businesses best manage their audiences and build data solutions to best manage their ideal customers. The company offers a variety of services, including website traffic & consumer analytics & data visualization, geo-zoning Audience technologies, data identity resolution, data management appending, data-first social media solutions, VisitIQ™, a caller ID solution for websites, DrivenIQ Identity Graph and DriveBidTM, a live vehicle trade-in marketplace.
This funding supports the expansion of the company’s Customer360™ AMP (Audience Management Platform™), called VisitIQ™, composed of custom first-party data, location geo-device data, predictive AI modeling & custom micro-audiences, VisitIQ™ site audience tag technology and its latest solution, DrivenID™ Identity Graph. The DrivenID™ Identity Graph organizes, connects, unifies and analyzes online and offline consumer & behavior data for more than 14 billion customer records identifying over 230+ million U.S. households. Working in tandem with VisitIQ™, Identity Graph gives brands & marketers a comprehensive 360-degree real-time audience view.
FinSMEs
24/08/2022