DrinkWell Raises £1M In Funding


DrinkWell, a UK-based low-calorie alcohol retailer, raised £1M in funding.

The bakers were not disclosed.

The company intends to use the funds to grow its team, while investing in product development including the launch of two new brands, Lean Brew IPA and Traces Wine. In addition, DrinkWell has plans to add several new features to its retail business, expand into the European market and invest in marketing to further build its brand, plus drive recruitment, creating jobs across various areas of the business. 

Founded by Tom Bell, DrinkWell is alcohol retailer where consumers can find a broad range of alcohol products that boast full strength ABV with fewer calories. The company serves over 40,000 customers all over the UK with its range of lower calorie wine, beer, cider, hard seltzers, spirits and premixed cocktails.