Sovrn, a Boulder, CO-based provider of a publisher technology platform, raised $36M in Series C funding.
Backers included Foundry, Archer Venture Capital, Lexington Partners, Progress Ventures and Structural Capital.
The company intends to use the funds to pursue additional acquisitions and to deliver innovative products and services that further expand the capabilities of its platform.
Led by CEO Walter Knapp, Sovrn provides a technology platform that empowers content creators to understand, operate and grow their business. Its multi-solution platform delivers:
- Advertising technology, management and reporting to maximize inventory value
- Affiliate monetization tools offering link creation, commerce comparisons, shopping galleries and access to thousands of merchants
- Tools to measure, compare and monetize reader engagement
- Privacy-compliant, data enhancement and enrichment technologies
Since its previous raise of $26 million in December 2018, Sovrn has acquired three companies and expanded its product portfolio, increased its employee count by more than 50% across the US, UK and EU, and added thousands of diverse, active customers that generate hundreds of millions of dollars in annual revenue by using its products. The customer base includes enterprise and mid-tier publishers in both the US and the UK, such as Ziff Davis, Vox Media, Daily Beast, Tribune Media, Blavity, Encyclopedia Britannica and Salon
FinSMEs
26/07/2022