VersusGame, a San Mateo, Calif.-based mobile gaming platform, raised $25m in Series A financing round.
Investors included APEX Capital, Brightstone Capital Partners, Feld Ventures, Gaingels, Kombo Ventures, Lifeline Ventures, Moonshots Capital, NewView Capital, Republic Capital and TribeJoint Amenti, alongside individual investors TV personality and digital star David Dobrik, Jeff Gaspin, former chair of NBC Universal Television, media personality Harry Jowsey and Andrew Romans, and Millennial and Generation Z fashion retailer REVOLVE.
The company intends to use the funds for:
- product development and technology team,
- support of partnerships with media companies and brands, and
- expansion of relationships with creators and engagement with players throughout the entertainment, sports and social media spaces.
Led by John Vitti, founder and CEO, VersusGame provides a mobile gaming platform where millions of people worldwide watch video based prediction questions and predict outcomes of culture using their knowledge. Hundreds of creators, content publishers, and brands publish their videos in an interactive game format, allowing players to predict against their friends, influencers and celebrities for free, for fun, or to win cash and other prizes through the VersusGame app, mobile website, Snapchat and Instagram channels. VersusGame-powered predictions are also available through leading publishers including Billboard and BuzzFeed, and an array of the biggest names in news, music, sports and entertainment, including ESPN, UFC, and The Walking Dead, have created prediction games on the platform.
Today, more than 800 influencers and celebrities, in addition to media partners, create predictions through the platform. An array of the largest brand marketers in the U.S., from CPG and Electronics to Retail, Tech and Entertainment, are creating experiences on the platform that foster more organic and fun engagement around their initiatives.