Tyson 2.0, an Orange County, Calif.-based cannabis brand, closed of its $9M Series A funding round.
The round was led by JW Asset Management with participation from K2, Ambria Capital, Tress Capital, and Patrick Carroll.
The company intends to use the funds to acquire more celebrity intellectual property, scale marketing efforts, accelerate distribution, and further invest in the development of its house of brands strategy.
Founded by President and Chairman, Chad Bronstein, and legendary boxer, entrepreneur and icon Mike Tyson, Tyson 2.0 is a premier cannabis company producing cannabis products and selling them in over 20 US states and Canada. In that time, Tyson 2.0 has sold over 4,000 pounds of cannabis flower across North America.
The company also announced the appointment of Nicole Cosby as its Chief Legal and Licensing Officer. Cosby also served as Chief Data and Compliance Officer of Fyllo Group and prior to this, held the position of Senior Vice President of Standards at Publicis Group. She is an attorney by trade and has a background in digital advertising/data policy and brand strategy/licensing.