Salesroom Raises $8.5M in Seed Funding


Salesroom, a Boston, MA-based interactive video conferencing platform for sales professionals, raised $8.5m in seed funding.

The round was led by Craft Ventures with participation from Village Global, Seedcamp, WndrCo, and Asymmetric Capital, alongside angel investors and tech leaders including David Helgason (Co-founder, Unity), Vetri Vellore (Founder & CEO,, Kyle Parrish (VP Sales, Figma), Sean Marshall (SVP, Global Sales, Klaviyo).

The company intends to use the funds to further develop its real-time video technology, add new integrations in addition to connections with Salesforce, G Suite, Slack, and Gong, scale its GTM operation and grow the management team.

Founded by Roy Solomon, founder of Applause, a leading App Quality platform acquired by Vista Equity, and Daria Danilina, Sales Executive at Dropbox and HSBC, Salesroom provides a browser-based video platform that facilitates virtual meetings between buyers and sellers. Thanks to a personalized meeting experience, video highlights, instant AI-driven insights about buyer engagement, and built-in meeting plans and agendas, Salesroom enables salespeople to focus on building meaningful relationships with their customers and accelerating the sales cycle.

The platform offers bespoke capabilities beyond generic conferencing products, including real-time transcription, personalized guidance, and speaker prompts. With Salesroom, salespeople can wow their buyers and use their precious time more efficiently.

Additional key features of the platform include:

  • Personalized lobby and virtual meeting rooms
  • Meeting hub that consolidates all the relationship information for sellers and buyers, similar to a YouTube channel for each opportunity
  • Real-time recommendations, question detection, and next-step guidance
  • People insights and key traits of your buyers in real-time
  • Sharable video clips from each meeting
  • Meeting agenda and goal-setting
  • Rich reactions to keep the dialog more human
  • ‘Off the record’ room where recording and ML are automatically off
  • Integration with calendars, Salesforce, Gong, Slack, and more