Reflex Raises $4.5M in Seed Funding


Reflex, an Austin, Texas-based online marketplace that helps brands find and connect with retail workers on-demand, raised $4.5m in seed funding.

The round, which brings the total raised to $5.95 million after Reflex raised an initial $1.45 million pre-seed round in 2021, was led by Indicator Ventures, with participation from Sugar Capital and Red Swan Ventures and previous investors ATX Venture Partners, Precursor Ventures, Active Capital and Clutch VC, as well as angel investors, including retail veterans Jim Scully (former CFO and Chief Administrative Officer at J.Crew), Mike Tucci (former President of Coach’s North American retail division) and Ron Sargent (former chairman and CEO of Staples). Also investing were RetailMeNot founder Cotter Cunningham and Favor CEO Jag Bath.

The company intends to use the funds to expand across Texas through the remainder of 2022, as well as add additional major U.S. retail markets over the next 18 months, to enhance its product experience for retailers and workers, and accelerate hiring across operations, growth and engineering.

Led by CEO Mike Meyers, Reflex offers store leaders and workers a marketplace that supports today’s retail store environment connecting top-retail associates with retailers that need staffing help. Workers can use the platform to find nearby retail shifts with brands they love and get paid fast. Retailers can bring on top industry professionals when they need them for callouts, no-shows, holidays, omnichannel support and more. Many national brands, including premium clothing and lifestyle brand Faherty, currently work with Reflex to leverage a more flexible operational model.