Productsup Buys World of Content


Productsup, a Berlin, Germany-based product-to-consumer (P2C) software company, acquired World of Content, a ‘s-Hertogenbosch, The Netherlands-based product experience management provider.

The amount of the deal was undisclosed. It was made possible by Productsup’s Series B funding round for more than $70 million (€65 million) led by Bregal Milestone and Nordwind Capital. The remaining funds will be used to focus on product development and pursue additional merger and acquisition opportunities.

World of Content brings advanced product content syndication capabilities and in-depth knowledge to the Productsup P2C platform. The company’s features include smart content recognition and segmentation, and the platform is used by the world’s largest brands and retailers, like AB InBev, Beiersdorf, GlaxoSmithKline (GSK), and L’Oréal. 

Led by CEO Koen Looijmans, World of Content powers ecommerce through smart content management services that enable efficient and secure content recognition, content segmentation, and product stories. The platform is currently working with more than 1,500 brands and retailers.

Led by CEO Vincent Peters, Productsup provides a product-to-consumer (P2C) platform that manages all product-to-consumer information value chains across any platform, any channel, any technology. Founded in 2010, the company has grown to over 300 employees spread out across offices worldwide and works with over 900 brands, including IKEA, Sephora, Beiersdorf, Redbubble, and ALDI.