PlayFitt powered by IntelliSports, a Montreal, Canada-based provider of a gamified movement app, raised $2.5m in seed funding.
The round was led by Anges Québec and included professional athlete Dr. Laurent Duvernay-Tardif, Bertrand Nepveu, Charles Bombardier, Investor group IC Excellent Ventures Inc, Peter MacKinnon, Florent Calliau, Antony Acciarri and Jean-François Grenon.
The company intends to use the funds to expand operations and its business reach.
Co-founded in 2019 by Jonathan Guillemette, a PhD in physics, and John Morris, a business leader at startups and billion-dollar companies, Playfitt provides a body neutral movement app that helps humans move more. Powered by AI technology that tracks reps, it leverages video game mechanics to get players hooked on leading a healthier lifestyle. Since launching in 2019, over 31 million movement breaks and 41 million active moves have been tracked and completed by its users.