CreativeX, a NYC-based provider of a creative data platform to brands, raised $25m in Series B funding.
The round was led by Guggenheim Investments, on behalf of certain clients, with participation from Beringea, the Brandtech group, and Conviction.
The funding will enable the business to:
- Increase content coverage beyond social to cover display, ecommerce, and TV
- Launch new creative measurement capabilities, such as rating content based on its sustainability and accessibility
- Expand APIs to help marketers export and merge creative data with their existing data lakes
- Invest in a data and research arm to accelerate research on creative effectiveness
Led by Anastasia Leng, Founder and CEO, CreativeX provides technology that empowers marketers at the world’s leading brands to define, measure and scale creative excellence across their global content. Used by brands like Facebook, Heineken, Bayer, Unilever, and more, CreativeX provides a creative data platform, which allows digital marketing and consumer insights teams to scale creative decision-making with a single dashboard for tracking the efficiency and effectiveness of images and videos globally.
Started in 2015, CreativeX technology is now used by 30+ of the world’s largest advertisers, powering creative decision making across 5,000+ brands, 1,000+ agencies, and across 130+ markets.