Choix, a San Francisco, CA-based telehealth clinic focused on abortion, sexual and reproductive healthcare, secured $1 million in its initial seed round.
The round was led by Elevate Capital, a venture capital fund. In conjunction with the funding, Nitin Rai, founder and managing partner of Elevate Capital, has also been appointed a Choix board member.
The company, which plans to raise an additional $500k to $1m in the coming months, intends to use the funds to expand operations and its business reach.
Led by Cindy Adam, CEO and co-founder, Choix is a telemedicine abortion clinic empowering people to access safe and affordable abortion, sexual and reproductive healthcare at home. Its virtual-first model eliminates barriers to accessible, discreet and safe abortion care by offering appointment-free healthcare and reducing the cost of services by more than half of typical in-person visits. Choix currently serves people in California, Colorado and Illinois, and also offers emergency contraception, birth control, genital herpes care, cold sore treatment and UTI treatment.