Rael Raises $35M in Series B Funding

A holistic view of Rael products
A holistic view of Rael products

Rael, a Los Angeles, CA-based holistic personal care brand focused on clean period care, raised $35M in Series B funding.

The round, which brings total funding to $59m since the company was founded in 2017, was led by Colopl Next and Signite Partners, with participation from Aarden Partners, ST Capital, Mirae Asset and Unilever Ventures.

The company intends to use the funds to continue product innovation led by its development team based in South Korea, expand its approach to women’s wellness, accelerate growth at retail by expanding partnerships and investing in brand and trade marketing, and advancing its global expansion.

Led by CEO Yanghee Paik, Rael offers a line of personal care products accessible to women around the world. Designed with natural and sustainable materials, the products are manufactured with South Korean manufacturing technology to deliver the latest innovations in feminine and skin care, providing a 360° holistic solution for the modern woman. The products can be found at getrael.com, as well as major retailers including Amazon, Target, Walmart, CVS, and Walgreens.